Privacy Policy for Longevity Performance Systems

Effective Date: January 23, 2025


Who We Are

Longevity Performance Systems (“LPS”) is operated by Longevity Golf ATX LLC, a Texas-based company dedicated to optimizing the performance, health, and longevity of rotational athletes — including golfers, baseball players, tennis and pickleball athletes, and martial artists.

Together, Longevity Performance Systems and its affiliated brands (including Longevity Golf ATX) provide in-person and digital performance training, physical assessments, and education for athletes of all levels.

Our primary website, longevityperformancesystems.com, and related mobile applications serve as platforms to provide information, deliver digital programs, and engage with our community.


Contact Information

If you have questions or concerns about this Privacy Policy or your personal data, please contact us at:

Longevity Golf ATX LLC
Email: info@longevityperformancesystems.com
Phone: (512) 555-1234
Address: 123 Performance Way, Cedar Park, TX 78613


What Personal Data We Collect and Why We Collect It

We collect personal data to deliver our services, improve performance, and communicate effectively with our clients and subscribers.

1. Contact Information

What we collect: Name, email address, phone number, and any optional details submitted through contact forms, event registrations, or app sign-ups.
Why: To respond to inquiries, provide requested services, send updates, and deliver relevant educational or promotional content.

2. Account & Subscription Data

What we collect: Login credentials, training data, and program participation details (if you use our app or digital programs).
Why: To manage your account, track training progress, and personalize your experience.

3. Usage Data

What we collect: Website activity, pages visited, time spent, IP address, browser/device information, and referral sources.
Why: To analyze user behavior, improve performance, and enhance content relevance.

4. Cookies and Tracking Technologies

We use cookies, tags, and similar tracking technologies to improve usability and marketing.

  • Analytics Cookies: Track website traffic and engagement (e.g., Google Analytics).

  • Advertising Cookies: Deliver relevant ads via Meta (Facebook/Instagram) and Google Ads.

  • Functional Cookies: Remember user preferences and enhance functionality.

By using our website or app, you consent to our use of cookies as described here.


Who We Share Your Data With

We share limited data with trusted third-party service providers to help operate our business and deliver services:

  • Google Analytics: Website performance and user behavior insights.

  • Meta Pixel (Facebook/Instagram): Ad targeting and audience optimization.

  • Exercise.com / CRM Platforms (e.g., HighLevel): App functionality, client management, and performance tracking.

  • Email Marketing Providers (e.g., Klaviyo, Mailchimp): Newsletters and updates.

  • Payment Processors (e.g., Stripe): Secure payment processing.

All third parties are required to handle your information securely and use it only for the specific purposes we authorize.


How Long We Retain Your Data

  • Contact Form Entries: Retained for up to 12 months.

  • Analytics Data: Retained for up to 26 months.

  • App or Membership Accounts: Maintained while the account remains active or until deletion is requested.

  • Email Subscriptions: Retained until you unsubscribe or request deletion.


Your Rights Regarding Personal Data

You have the right to:

  • Access: Request a copy of the personal data we hold.

  • Rectify: Correct inaccurate or incomplete data.

  • Erase: Request the deletion of your personal data.

  • Restrict: Limit the processing of your data in certain circumstances.

  • Object: Object to data processing for marketing or profiling purposes.

To exercise your rights, contact us using the details above. We may request verification of your identity before fulfilling certain requests.


Where Your Data Is Stored

Your data may be stored and processed on secure servers in the United States or other regions where our technology partners operate. We ensure all transfers comply with applicable data protection laws and maintain appropriate safeguards.


How We Protect Your Data

We implement industry-standard measures to protect your personal data, including:

  • Secure servers and encrypted HTTPS connections.

  • Restricted internal data access to authorized personnel only.

  • Regular updates, backups, and security monitoring.


Data Breach Procedures

If a data breach occurs, Longevity Golf ATX LLC will:

  1. Immediately assess the scope and impact.

  2. Notify affected individuals and relevant authorities as required by law.

  3. Implement corrective actions to prevent recurrence.


Third-Party Data Sources

We may receive supplemental data from:

  • Social Media Platforms: When you engage with our content or ads.

  • Advertising Partners: To measure ad effectiveness.

  • Referral or Affiliate Partners: Such as golf pros, coaches, or wellness providers who refer clients.


Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal or significant effects for users.


Compliance with Laws

As a Texas-based business, Longevity Golf ATX LLC complies with applicable U.S. federal and Texas state data protection laws, including the Texas Data Privacy and Security Act (TDPSA).


Changes to This Policy

We may update this Privacy Policy periodically to reflect operational or legal changes. The “Effective Date” at the top will always indicate the most recent revision.


Contact for Privacy Concerns

Longevity Golf ATX LLC
Operating as Longevity Performance Systems
Email: info@longevityperformancesystems.com

By using our website, app, or services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

 

ALL in-person evaluations begin with a COMPLIMENTARY 15-minute Discovery Call.

Please select one of the options below to schedule.